Lenny Kristal, PhD

Non-Executive Director RapidDX, Founder and CEO Baseline Global Inc.

South Africa | UK | USA

Professional Summary

Dr. Lenny Kristal is a cognitive psychologist, neuroscientist, and entrepreneur with a career spanning academia, publishing, clinical consulting, and technology innovation. A Cambridge PhD and former Oxford postdoc, he transitioned from academia to build pioneering ventures in publishing, television, and human capital analytics. Dr. Kristal has advised governments, top-tier corporations, and elite sports teams, and now leads innovation in brain-health diagnostics and salivary biomarker technology through Baseline Global and RapidDx.

Leadership and Experience

Baseline Global Inc. / RapidDx Inc.
Represents Baseline Global on RapidDx Board

Promoted the idea of a handheld saliva-based diagnostic device for early brain health detection
Prior to Baseline Global led scientific innovation for neurocognitive assessment technologies

Neuoslam / Cognisess
Founder & Chief Scientist

Created people-analytics platforms integrating cognitive, emotional, personality, and well-being assessments
Applied neuroscience insights to talent development and organisational health

Multimedia Publications Inc.
Founder & CEO

Built an internationally renowned science publishing house, making academic knowledge accessible to general audiences
Co-produced “The Living Body” TV series with Goldcrest Films (Chariots of Fire, Gandhi)

Goldcrest Multimedia Television Inc.
Co-Founder

Produced award-winning 26-part series “The Living Body” aired internationally.

Consulting – Korn/Ferry International & Others
Senior Consultant – Human Capital, Psychology & Cognitive Assessment

Led executive profiling and shortlisting for top-tier clients including:
- Department of Trade & Industry
- Ministry of Defence
- NHS
- Wellcome Foundation
- Barclays, Pfizer, British Gas, University of Sussex
Worked with England Rugby ahead of World Cup win, developing neurocognitive templates for elite athletes

Academic Appointments and Qualifications

PhD in Psychology – Cambridge University, UK
Postdoctoral Fellow – Dept. of Psychiatry, Oxford University, UK
Lecturer – University of Maryland (European Division)
Research Fellow – Hebrew University, Jerusalem
Durham Trust Awardee – King’s College, Cambridge

Publications and Writing

Understanding Psychology (Harper & Row, 1979)
The Life Cycle Series (12 volumes, General Editor & Author, 2.5M+ copies sold, 26 countries)
ABC of Psychology (Penguin Books, 1981)
The Great British Sex Survey (Warner Books, 1991, co-authored with H.J. Eysenck)
Academic chapter: Bruxism: An anxiety response to environmental stress (Halsted Press)
Numerous articles in mainstream media